Background and Discovery Info

I conducted a design audit to uncover some usability issues related to logging in, logging in from using an Amazon Business account ID, visual hierarchy, and dark UX patterns related to manipulative CTAs and hidden content.

Time was tight and stakeholders hadn't budgeted for research. So, after a design audit, I used my judgement to quickly mock up quick fixes for the header and navigation for mobile and desktop.

Eventually, I created a speculative visual redesign and added a new value proposition which helps center the first-time user and to give clear affordances to returning users. One key change relates to content design and the prioritization of what needs to be communicated. The old design attempts to tell the user every detail upfront and "above-the-fold", which creates clutter, confusion, and feelings of being overwhelmed.